Mark AI – Buy Outdoor Ads Globally

2. INFORMATION WE COLLECT

2.1. Information You Provide

2.1.a. Registration Information

Name or business name
Email address and phone number
Mailing address and registered office (for businesses)
Tax identification number (GST, PAN, or similar)
Business type and industry
Bank account details (for withdrawals/refunds)

2.1.b. Payment Information

Credit card, debit card, or bank account details
UPI ID or digital wallet information
Billing address
Payment history and transaction records

2.1.c. Campaign and Content Information

Campaign name, description, and objectives
Creative files (images, videos, copy)
Target audience and demographics
Campaign budget and duration
Performance preferences and settings

2.1.d. Communication Information

Messages, queries, and support requests
Feedback, complaints, and suggestions
Call recordings (if applicable)

2.2. Information Automatically Collected

2.2.a. Technical Information

Device type and operating system
Browser type and version
IP address and ISP
Device identifiers (e.g., IMEI, advertising ID)
Location data (approximate, based on IP)

2.2.b. Usage Information

Pages visited and time spent
Clicks, interactions, and features used
Campaign performance data
Crash reports and error logs
Referral source (how you found us)

2.2.c. Collection Methods

Cookies and similar tracking technologies
Web beacons and pixels
Server logs
Analytics tools (e.g., Google Analytics)

2.3. Information from Third Parties

From payment processors (RazorPay): Payment verification data, Fraud detection signals
From screen operators and partners: Proof of play and delivery confirmations, Audience data and performance metrics
From publicly available sources: Business directory information, Social media profiles (if you link them), Credit or fraud databases (for verification)

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

3.1. Service Delivery

To create and maintain your account
To process payments and manage billing
To deliver your advertising campaigns
To provide customer support and respond to inquiries
To send service-related updates and notifications

3.2. Improvement and Optimization

To analyze user behavior and improve the Platform
To develop new features and services
To personalize your experience
To conduct A/B testing and performance analysis
To generate anonymized, aggregated reports

3.3. Marketing and Communication

To send promotional emails, offers, and updates (with your consent)
To conduct marketing research and surveys
To use your business name and logo in case studies (with your consent)
To contact you about your account, campaigns, or platform updates

3.4. Legal and Compliance

To comply with applicable laws, regulations, and court orders
To enforce our Terms & Conditions and other agreements
To prevent fraud, abuse, and illegal activity
To protect the rights, safety, and property of Adneuron, Users, and the public
To maintain audit trails and transaction records

3.5. Fraud Prevention and Security

To detect and prevent fraud, unauthorized access, and security breaches
To verify user identity and payment authenticity
To monitor suspicious activity and block malicious users

4. HOW WE SHARE YOUR INFORMATION

4.1. With Service Providers

We share your information with third-party service providers who assist us in operating the Platform:

RazorPay (payment processor): Payment and billing information, GST and tax details
Screen Operators and Media Partners: Campaign details necessary for ad delivery, Billing information (if you are a Seller)
Cloud Infrastructure Providers (e.g., AWS, Google Cloud): Account data and content, Technical and usage information
Email and SMS Service Providers: Name, email, phone number (for notifications)
Analytics and Monitoring Tools: Usage and performance data (anonymized where possible)

4.2. For Legal Compliance

We may disclose your information to: Government agencies and law enforcement, Courts and tribunals (pursuant to lawful orders), Regulatory authorities (RBI, SEBI, GST, etc.), Credit bureaus (for fraud prevention)

4.3. Business Transfers

If Adneuron is involved in a merger, acquisition, bankruptcy, or asset sale, your information may be transferred as part of that transaction. We will notify you of any such change.

4.4. With Your Consent

We may share your information with third parties if you explicitly consent in writing.

4.5. Aggregate and Anonymized Data

We may share anonymized, aggregated data (that cannot identify you) for: Market research and industry reports, Platform benchmarking, Public announcements, Third-party analytics

5. DATA RETENTION

5.1. Retention Periods

We retain your information as follows:

Account Data: Retained while your account is active and for 7 years after termination (for compliance and audit purposes)
Payment and Billing Records: Retained for 7 years (as per GST and income tax requirements)
Campaign and Content Data: Retained for 3 years (or as per RBI/advertising industry norms)
Communication Records: Retained for 2 years (or longer if required for dispute resolution)
Marketing Data: Retained until you opt-out or 2 years, whichever is earlier
Website Analytics: Retained for 13 months (default Google Analytics retention)

5.2. Secure Deletion

After retention periods expire, we will: Delete or anonymize your personal information, Ensure secure disposal of physical records, Retain only what is legally required. Note: We may retain aggregated, anonymized data indefinitely for historical and analytical purposes.

6. DATA SECURITY

6.1. Security Measures

We implement industry-standard security measures to protect your information:

Encryption in transit (HTTPS/TLS)
Encryption at rest (AES-256 or equivalent)
Firewalls and intrusion detection systems
Role-based access controls
Regular security audits and penetration testing
Staff training on data protection

6.2. Limitation of Liability

While we implement robust security, no system is 100% secure. We are not liable for: Unauthorized access due to factors beyond our control, Data breaches resulting from third-party service provider failures, User negligence (e.g., weak passwords, shared credentials), Force majeure events

7. COOKIES AND TRACKING TECHNOLOGIES

7.1. What Are Cookies?

Cookies are small text files stored on your device to remember your preferences and track your activity.

7.2. Types of Cookies We Use

7.2.a. Essential Cookies

Required for login and account management
Cannot be disabled

7.2.b. Performance Cookies

Google Analytics (to measure site traffic and user behavior)
Hotjar (for user session recordings, optional)

7.2.c. Marketing Cookies

Advertising pixels (to track conversions and retarget)
Can be disabled via your browser settings or opt-out options

7.3. Your Cookie Choices

Disable cookies in your browser settings (may affect Platform functionality)
Opt-out of specific cookies via our Cookie Consent Banner
Use browser 'Do Not Track' signals (we honor them when feasible)

8. YOUR PRIVACY RIGHTS

8.1. Right to Access

You have the right to access your personal information held by us. To exercise: Send a written request to support@mark-ai.tech with proof of identity. Response Time: Within 30 days.

8.2. Right to Rectification

You have the right to correct any inaccurate or incomplete information. To exercise: Update your profile directly or contact support@mark-ai.tech.

8.3. Right to Erasure ("Right to Be Forgotten")

You have the right to request deletion of your personal information, subject to exceptions (e.g., legal obligations, disputed transactions). To exercise: Email support@mark-ai.tech with details. Important: We may not immediately delete data required for legal compliance or ongoing disputes.

8.4. Right to Data Portability

You have the right to obtain a copy of your personal information in a machine-readable format. To exercise: Email support@mark-ai.tech. We'll provide data within 30 days.

8.5. Right to Restrict Processing

You may request to restrict how we use your information (e.g., stop marketing emails). To exercise: Email support@mark-ai.tech or use the 'Unsubscribe' link in emails.

8.6. Right to Object

You have the right to object to: Marketing communications, Automated decision-making or profiling, Processing of your data for specific purposes. To exercise: Email support@mark-ai.tech.

14. COMPLAINT AND GRIEVANCE REDRESSAL

If you have concerns about how we handle your data, you can:

14.1. Contact Our Privacy Officer

Email: support@mark-ai.tech, Phone: +91-9997851513. Response Time: We will respond within 7 business days.

14.2. Escalation

If not satisfied, you can lodge a complaint with your local cyber police / consumer court or India's Personal Data Protection Authority (when operational).

MARKAI PRIVACY POLICY

INTRODUCTION